2 Ebooks por Nicola-Maria Riley
Christoph Burmann & Tilo Halaszovich: Identity-Based Brand Management
This textbook provides a theoretically based and comprehensive overview of the identity-based brand management. The focus is on the design of brand identity as the internal side of a brand and the re …
EPUB
Inglês
DRM
€57.35
Christoph Burmann & Tilo Halaszovich: Identity-Based Brand Management
This textbook provides a comprehensive overview of identity-based brand management based on current research. The authors focus on the design of the brand identity, which covers the internal perspect …
EPUB
Inglês
DRM
€42.05