The Handbook of Language and Globalization brings
together important new studies of language and discourse in the
global era, consolidating a vibrant new field of sociolinguistic
research.
* The first volume to assemble leading scholarship in this
rapidly developing field
* Features new contributions from 36 internationally-known
scholars, bringing together key research in the field and
establishing a benchmark for future research
* Comprehensive coverage is divided into four sections: global
multilingualism, world languages and language systems; global
discourse in key domains and genres; language, values and markets
under globalization; and language, distance and identities
* Covers an impressive breadth of topics including tourism,
language teaching, social networking, terrorism, and religion,
among many others
* Winner of the British Association for Applied Linguistics book
prize 2011
Tabela de Conteúdo
List of Illustrations viii
Acknowledgments x
Introduction: Sociolinguistics in the Global Era 1
Nikolas Coupland
Part I Global Multilingualism, World Languages, and Language
Systems 29
1 Globalization, Global English, and World English(es): Myths
and Facts 31
Salikoko S. Mufwene
2 Language Systems 56
Abram De Swaan
3 The Global Politics of Language: Markets, Maintenance,
Marginalization, or Murder? 77
Tove Skutnabb-Kangas and Robert Phillipson
4 World Languages: Trends and Futures 101
Ulrich Ammon
5 Language Policy and Globalization 123
Thomas Ricento
6 Panlingual Globalization 142
Jonathan Pool
7 The Spread of Global Spanish: From Cervantes to reggaetón
162
Clare Mar-Molinero
8 New National Languages in Eastern Europe 182
Brigitta Busch
Part II Global Discourse in Key Domains and Genres
201
9 Localizing the Global on the Participatory Web 203
Jannis Androutsopoulos
10 Globalizing the Local: The Case of an Egyptian Superhero
Comic 232
Theo van Leeuwen and Usama Suleiman
11 Language and the Globalizing Habitus of Tourism: Toward A
Sociolinguistics of Fleeting Relationships 255
Adam Jaworski and Crispin Thurlow
12 Globalization and Language Teaching 287
David Block
13 Discursive Constructions of Global War and Terror 305
Adam Hodges
14 Has God Gone Global? Religion, Language, and Globalization
323
Annabelle Mooney
Part III Language, Values, and Markets under Globalization
347
15 Language as Resource in the Globalized New Economy 349
Monica Heller
16 Language and Movement in Space 366
Jan Blommaert and Jie Dong
17 Indexing the Local 386
Barbara Johnstone
18 Ecolinguistics and Globalization 406
Arran Stibbe
19 The Chinese Discourse of Human Rights and Glocalization
426
Shi-Xu
20 Meanings of ‘Globalization’: East and West 447
Peter Garrett
21 Languages and Global Marketing 475
Helen Kelly-Holmes
Part IV Language, Distance, and Identities 493
22 Shadows of Discourse: Intercultural Communication in Global
Contexts 495
Claire Kramsch and Elizabeth Boner
23 Unraveling Post-Colonial Identity through Language 520
Rakesh M. Bhatt
24 At the Intersection of Gender, Language, and Transnationalism
540
Ingrid Piller and Kimie Takahashi
25 Globalization and Gay Language 555
William L. Leap
26 Metroethnicities and Metrolanguages 575
John C. Maher
27 Popular Cultures, Popular Languages, and Global Identities
592
Alastair Pennycook
28 Global Representations of Distant Suffering 608
Lilie Chouliaraki
29 Global Media and the Regime of Lifestyle 625
David Machin and Theo van Leeuwen
Index 644
Sobre o autor
Nikolas Coupland is Research Director, Centre for Language and Communication Research, Cardiff University. He is an elected member of the UK Academy of Social Sciences. He is co-editor of the book series, Oxford Studies in Sociolinguistics. Coupland was also founding editor, with Allan Bell, of the Journal of Sociolinguistics.
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