For years Contractors have traditionally struggled with a key ingredient in running a successful business. That key ingredient is the ability to close the sale. Most contractors are gifted tradesman but struggle in the areas of communication and effective selling. Whether you are a one man contracting business or a sales person looking to fine tune your craft , using this guide that will allow you to: . Learn how written goals will lead to more closed sales. Understand how your customers buy. Put structure into your sales call. Help those "estimate getting researchers" instead of being confused by them. Maximize your time instead of wasting it. Learn how networking and relationship building leads to more closed sales These strategies and many more will give you a new outlook on the role you have when working with a homeowner. Selling at the kitchen table is your guide to increased sales and improved communication with homeowners.