Autor: Palmatier Robert W. Palmatier

Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All r …

Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All r …

All customers differ. All customers change. All competitors react. All resources are limited. Robert W. Palmatier’s dynamic First Principles of Marketing framework provides the structure for this res …

This dynamic core textbook provides students with both a comprehensive overview of how to use data analytics in marketing, and an answer to all of these questions. A distinctive and focused framework …