This book is a classic work that delves deeply into Internet thinking, covering its definition and specific case studies of its application. The author explains the core and spirit of Internet thinking in a concise yet thorough manner, critically evaluating various perspectives on the subject.From the most basic applications of Internet thinking to advanced concepts such as fan economy, platform development, and self-media marketing, the book provides detailed explanations and introductions. It enables readers to understand what Internet thinking is and also teaches them how to apply it in their work, studies, and daily lives.