This case book on Japanese companies and multinational corporations in Japan presents 12 entirely new cases studies for academics and business professionals alike. The cases in the book deal with market entry, corporate growth and crisis management of Japanese firms or international firms in Japan. It presents new developments, such as technological changes (electronic payment and gaming) in the Japanese business environment and provides an overview on the diversity of business activities in the Japanese economy. Written in a simple and an accessible manner, this book can be used as a textbook for students of International, Asian or Japanese management or by international managers and business professionals to make business decisions.
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Língua Inglês ● Formato EPUB ● Páginas 224 ● ISBN 9789811231049 ● Tamanho do arquivo 7.1 MB ● Editor Parissa Haghirian ● Editora World Scientific Publishing Company ● Cidade Singapore ● País SG ● Publicado 2021 ● Carregável 24 meses ● Moeda EUR ● ID 7809725 ● Proteção contra cópia Adobe DRM
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