Sports fans are a devoted bunch, win or lose. Millions sit in the wind and the cold, watching their team slip ever further from the playoffs–only to come back for more next year. What is it that keeps them going? This book, published just before the Cubs ended the longest active drought in pro sports, features more than 100 loyal followers of 23 teams who explain their reasons for never giving up. They tell stories of devotion and determination: the Toronto Maple Leafs fans who got married, on the ice, before a game; the Sacramento Kings supporters who fought to keep their team from leaving town; and the fans of Mississippi State football with their never-say-die cowbells. For these fans, optimism outweighs disappointment.