This book focuses on entrepreneurship and brand-building processes of businesses in India. It does so by highlighting seven regional entrepreneurs in the country as case studies, and how they have created an ecosystem around them with regard to efficiency in supply chain, excellence in marketing, creating a sustainable environment of doing business, providing gainful employment, working with limited resources and credit, and finally showcasing resilience in their work. Case studies in the book include Hosiery cluster of West Bengal, Tiluram and Sons, Balaji Wafers, Biskfarm (SAJ Foods), Annapurna Group, Shri Krishna Paper Mills Limited, Chitale Bandhu, Phool.co (Kanpur Flower Cycling Private Limited), Walkaroo and Aachi Masale. With these case studies, the book maps out their respective business journeys, elaborates on issues and challenges, to create templates for breakthrough branding, which are can be relevant to other emerging economies and the medium-sized enterprises (SME) sector.
Tabela de Conteúdo
Chapter 1: Emerging Markets and Supportive Entrepreneurial Initiatives.- Chapter 2: The Rise of Breakout Branding in Emerging Markets.- Chapter 3: Kanpur Flower Cycling Private Limited: Transforming Waste into Wellness.- Chapter 4: The Rise of Rebellious Entrepreneurs: Walking with Walkaroo.- Chapter 5: The Hosiery Sector of Kolkata: A Hub of Innovative Entrepreneurs Driving Change.- Chapter 6: Packmate Green LLP: Embrace ‘Brown’ as the New White for a Sustainable Future.- Chapter 7: Tiluram and Sons: Overcoming Post-Partition Challenges with Resilience and Determination.- Chapter 8: Balaji Wafers Private Limited: A Trailblazer with Purpose.- Chapter 9: SAJ Foods (Bisk Farm) – A fresh and crisp powerhouse dominating the emerging markets.- Chapter 10: Annapurna Group: Inspiring Leadership of the Seven Sisters and Beyond.- Chapter 11: Aachi Masala: Grandmother understands the heartfelt recipe for building a brand that resonates.- Chapter 12: Chitale Bandhu – Fostering a Relationship Anchored in “Sweetness”.- Chapter 13: Intersectionality of Emerging Markets and Brand Building: Unlocking Global Best Practices.- Chapter 14: Following the Breadcrumbs Home: What’s the Final Twist in the Tale?.
Sobre o autor
Pinaki Dasgupta is a Professor of Marketing at IMI New Delhi. He holds a Ph D from the Banaras Hindu University (2000). He works extensively on understanding businesses in the value chain context and their transformations. His research interests are in Consumer Research, Country-Market-Product Mapping & Analysis, Segmentation Analysis and understanding Global Value Chain.
Arindam Banik is an Indian economist and holds ICCR’s Chair of Indian Studies -Economics (financially sponsored by the Indian Council for Cultural Relations, Ministry of External Affairs, Government of India), at Samarkand State University (named after Sharaf Rashidov), Samarkand, Uzbekistan. He earned his Ph D at the Delhi School of Economics, the University of Delhi, in 1994. He has authored several books with Palgrave Macmillan and Springer, and is the founder Chief Editor of the journal, Global Business Review.
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