Robert Kozinets is the Jayne and Hans Hufschmid Chair of Strategic Public Relations and Business Communication at the University of Southern California’s Annenberg School for Communication and Journalism and Marshall School of Business. An academic whose methods and theories are widely used by researchers, in classrooms, and in industry, he has taught digital methods to some of the world’s best students and consulted with a range of highly respected global organizations.
8 Ebooks por Robert Kozinets
Russell W. W. Belk & Eileen Fischer: Qualitative Consumer and Marketing Research
How is qualitative marketing and consumer research conducted today? – What is rigorous research in this field? – What are the new, cutting edge techniques? Written for students, scholars, and …
EPUB
Inglês
DRM
€62.99
Robert Kozinets: Netnography
Netnography is an adaptation of ethnography for the online world, pioneered by Robert Kozinets, and is concerned with the study of online cultures and communities as distinct social phenomena, r …
PDF
Inglês
DRM
€49.99
Bernard Cova & Robert Kozinets: Consumer Tribes
Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new pe …
EPUB
DRM
€61.53
Bernard Cova & Robert Kozinets: Consumer Tribes
Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new pe …
PDF
DRM
€61.44
Robert Kozinets: Netnography
Netnography is an adaptation of ethnography for the online world, pioneered by Robert Kozinets, and is concerned with the study of online cultures and communities as distinct social phenomena, r …
EPUB
Inglês
DRM
€49.99
Ulrike Gretzel & Rossella Gambetti: Influencers and Creators
Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above a …
PDF
Inglês
DRM
€49.99
Ulrike Gretzel & Rossella Gambetti: Influencers and Creators
Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above a …
EPUB
Inglês
DRM
€49.99
Ulrike Gretzel & Rossella Gambetti: Influencers and Creators
Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above a …
EPUB
Inglês
DRM
€49.99
