Dozens of professionals mentor beginning and veteran lobbyist-employers on managing their lobbying campaigns for maxim return on investments (ROI) of time, political capital, and money. Guidance includes:
- 7 chapters on finding, hiring, managing, and paying, contract lobbyists and evaluating the quality of services provided
- 4 chapters on influencing lawmakers
- 2 chapters on lobbying executive agencies
- 2 chapters on ethics compliance and corruption
- How to be an effective client
- Strategies for maximizing ROI on political donations
- Influencing legislative staff
- Working with the governor's office
- Overview of the practice of lobbying
Also available in print edition (hardcover, 488 pages).
The Readers edition is the lite version of the Professional edition ideal for those not hiring contractors but who want to understand lobbyists and how they influence lawmakers, staff, agency staff, governor, and special interests. Also available in print edition (paperback, 224 pages).
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Sobre o autor
Robert Guyer lobbied at the state, federal, and international levels both as an in-house and contract lobbyist. He has taught professional lobbying skills for 20 years. A graduate of the University of Florida he holds degrees in political science, civil engineering, and law; and is admitted to the practice of law in Florida and the District f Columbia. You may learn more about him, his Lobby School, and effective advocacy techniques at www.lobbyschool.com.
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