Roy Nakamura 
CFO’S Guide to Demystifying Internet Marketing [EPUB ebook] 
For Executives by a Former Executive

The Ultimate Guide to Internet Marketing for Non-Technical Decision Makers. Everything the Executive or Business Owner Needs to Know About Succeeding on Google and Internet Marketing* What ROI to expect, and how much to budget for your company website* The 17 pros and cons of social media* What to look for in website design (it’s not what you think or what your web developers will tell you)* How much to pay for SEO (search engine optimization)* Seven internet marketing traps to avoid* And more…