Qualitative Research Methods is a comprehensive,
all-inclusive resource for the theory and practice of
qualitative/ethnographic research methodology.
* Serves as a ‘how-to’ guide for
qualitative/ethnographic research, detailing how to design a
project, conduct interviews and focus groups, interpret and analyze
data, and represent it in a compelling manner
* Demonstrates how qualitative data can be systematically
utilized to address pressing personal, organizational, and social
problems
* Written in an engaging style, with in-depth examples from the
author’s own practice
* Comprehensive companion website includes sample syllabi, lesson
plans, a list of helpful website links, test bank and exam review
materials, and exercises and worksheets, available upon publication
at href=’http://www.wiley.com/go/tracy’>www.wiley.com/go/tracy
Tabela de Conteúdo
Detailed contents viii
Preface: is this book for me? xiv
1 Developing contextual research that matters 1
2 Entering the conversation of qualitative research 20
3 Paradigmatic reflections and theoretical foundations 37
4 Fieldwork and fieldplay: Negotiating access and exploring the scene 64
5 Proposal writing: Explaining your research to institutional review boards, instructors, supervisory committees, and funding agencies 87
6 Field roles, fieldnotes, and field focus 105
7 Interview planning and design: Sampling, recruiting, and questioning 130
8 Interview practice: Embodied, mediated, and focus-group approaches 157
9 Data analysis basics: A pragmatic iterative approach 183
10 Advanced data analysis: The art and magic of interpretation 203
11 Qualitative quality: Creating a credible, ethical, significant study 227
12 Writing Part 1: The nuts and bolts of qualitative tales 251
13 Writing Part 2: Drafting, polishing, and publishing 273
14 Qualitative methodology matters: Exiting and communicating impact 296
Appendix A Fieldnote 315
Appendix B Focus group guide 317
Appendix C Interview transcription excerpts 321
References 325
Index 341
Sobre o autor
Sarah J. Tracy is Associate Professor of Human Communication at Arizona State University-Tempe. She has contributed more than 50 essays to such publications as Qualitative Inquiry, Communication Monographs, Management Communication Quarterly, and others. Dr. Tracy’s research has garnered international acclaim and she regularly serves as qualitative methodology expert for granted research.
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