Sarah (Paris 1 Pantheon Sorbonne University, France) Zaraket 
Consumer Behaviour and Social Network Sites [EPUB ebook] 
The Impact of Negative Word of Mouth

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This book provides a solid understanding of electronic word of mouth (e WOM) by taking the reader through the process of information diffusion from rumour generation in times of traditional word of mouth (WOM) to negative social e WOM and examining how consumers process it.

Consumer Behaviour and Social Network Sites tackles different themes relating to negative e WOM. Drawing on both intensive scientific research and professional examples, it bridges the gap between the acade...

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Formato EPUB ● Páginas 108 ● ISBN 9781000327625 ● Editora Taylor and Francis ● Publicado 2020 ● Carregável 3 vezes ● Moeda EUR ● ID 7656091 ● Proteção contra cópia Adobe DRM
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