Seth Godin 
Purple Cow [EPUB ebook] 
Transform Your Business by Being Remarkable

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Capa do Seth Godin: Purple Cow (ePUB)

You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice.What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P’s used by marketers – Pricing, Promotion, Publicity – aren’t working anymore. The golden age of advertising is over. It’s time to add a new P – the Purple Cow.Purple Cow describes something phen...

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Língua Inglês ● Formato EPUB ● ISBN 9780141924861 ● Editora Penguin Books Ltd ● Publicado 2005 ● Carregável 6 vezes ● Moeda EUR ● ID 2269710 ● Proteção contra cópia Adobe DRM
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