Autor: Shaw David Shaw

Containing fully updated and beautifully illustrated need-to-know info, this revised second edition of the bestselling textbook on fashion buying contains everything today’s fashion management studen …

Containing fully updated and beautifully illustrated need-to-know info, this revised second edition of the bestselling textbook on fashion buying contains everything today’s fashion management studen …

The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry. …

The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry. …

This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitione …

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