4 Ebooks por Shelly Rodgers
Shelly Rodgers & Esther Thorson: Digital Advertising
Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and …
PDF
Inglês
DRM
€64.02
Shelly (University of Missouri, USA) Rodgers & Esther (Michigan State University, USA) Thorson: Advertising Theory
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, …
EPUB
DRM
€48.67
Shelly (University of Missouri, USA) Rodgers & Esther (Michigan State University, USA) Thorson: Advertising Theory
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, …
PDF
DRM
€48.67
Shelly Rodgers & Esther Thorson: Digital Advertising
Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and …
EPUB
Inglês
DRM
€64.34
