Examines how US cities have adopted the tactics of public relations and marketing firms to ‘brand’ themselves.
Today’s cities are competing with each other on many levels-for our business, for our residency, for our tourism dollars, for our employment, and much more. Especially in light of market models of governance seeping into the public sector, it has become both necessary and prudent for city staff to undertake place promotion to attract many potential stakeholders. In Cities for Sale, Staci M. Zavattaro reveals that cities are increasingly acting like private-sector public relations and marketing firms in scope, value, and practice. To promote their cities, public administrators are embracing tactics such as branding, media relations, in-house publication, and the use of volunteers or outside organizations as PR surrogates. This shift in communication patterns from providing public information to city self-promotion has, Zavattaro argues, both positive and negative implications for democratic governance and citizen participation.
Tabela de Conteúdo
Preface
Acknowledgments
1. Selling a City
2. Metaphor in Public Administration
3. Government, Governance, and the Market
4. Communication, Marketing, and Public Relations
5. Cities as PR and Marketing Firms: The Framework
6. Implications for Citizen Participation and Democratic Governance
7. Patterns, Limitations, and Future Research
References
Index
Sobre o autor
Staci M. Zavattaro is Assistant Professor of Public Administration at Mississippi State University.
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