Professor Malcolm McDonald is Emeritus Professor of Marketing at Cranfield School of Management, having formerly been the Marketing Director of Canada Dry. Peter Mouncey has over 40 years” experience in the field of marketing, and is a Visiting Fellow of Cranfield School of Management. He is also the Editor-in-Chief of the Market Research Society”s International Journal of Market Research. Stan Maklan is Reader in Strategic Marketing at Cranfield University. In addition he is an experienced marketer and consultant.
4 Ebooks por Stan Maklan
Simon Knox & Stan Maklan: Customer Relationship Management
Customer Relationship Management presents a ground-breaking strategic framework for successful CRM policy. Built around Professor Payne’s five key processes, the book demonstrates a systematic manage …
EPUB
Inglês
DRM
€75.97
Simon Knox & Stan Maklan: Customer Relationship Management
Customer Relationship Management presents a ground-breaking strategic framework for successful CRM policy. Built around Professor Payne’s five key processes, the book demonstrates a systematic manage …
PDF
Inglês
DRM
€75.93
Francis Buttle & Stan Maklan: Customer Relationship Management
This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can create and maintain mut …
PDF
Inglês
DRM
€79.78
Francis Buttle & Stan Maklan: Customer Relationship Management
This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can create and maintain mut …
EPUB
Inglês
DRM
€79.36
