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Sunny Crouch & Matthew Housden
Marketing Research for Managers [PDF ebook]

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Capa do Sunny Crouch & Matthew Housden: Marketing Research for Managers (PDF)

The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool.
This new edition of the text includes:
* The development of the ‘knowledge economy’
* Analysis of customer relationship management
* Comprehensive discussion of electronic techniques
* New and updated case studies and examples

€61.69

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Formato PDF ● Páginas 392 ● ISBN 9781136379673 ● Editora Taylor and Francis ● Publicado 2012 ● Carregável 6 vezes ● Moeda EUR ● ID 2491225 ● Proteção contra cópia Adobe DRM

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