Authors
Susan Opt and
Mark Gring present the first-ever thorough exploration and discussion of the rhetoric of social intervention model [RSI] (initially conceived by rhetorical theorist William R. Brown) for today′s students, scholars, and professionals. This unique communication-based model, compatible with traditional and non-traditional critical approaches, provides readers with a systemic framework for interpreting, analyzing, critiquing, and intervening in social and cultural change from a rhetorical perspective. It offers an easily accessible tool for critically reflecting upon the ongoing process of rhetorical intervention in people′s interpretations of needs, relationships, and worldview.
Readers will learn to use the RSI model to (1) reflect on their own symbolic natures, (2) identify rhetorical trends that generate social change, (3) critique social interventions, (4) initiate social interventions, and (5) anticipate the side effects of interventional choices.
The Rhetoric of Social Intervention: An Introduction includes these key features:
- A detailed, step-by-step approach to help readers develop their skills in analyzing the communication patterns of social interventions and writing their analysis as a critical essay
- Examples and exercises to promote an interactive, transformative learning environment and encourage the development of critical thinking skills
- Service learning activities in every chapter that can be completed as individual, group, or class projects
- Review questions, exercises, and an ‘Under the Lens’ feature in every chapter to help readers deepen their understanding
- Student and scholar essays that demonstrate the model′s critical application
Intended Audience:
Ideal for advanced undergraduate and graduate courses in Rhetorical Criticism, Rhetorical Theory, Persuasion, Public Address, Social Movements, and Advocacy Communication, the book′s focus on criticism as a tool for interpreting social change makes it an excellent supplement for courses in other communication sub-specialties, such as public relations and advertising, and in related disciplines such as marketing, sociology, political science, management, and not-for-profit management. The book also offers communication practitioners a useful guide for the strategic planning of interventions.
Tabela de Conteúdo
Section I: The Rhetoric of Social Intervention Model
1. Rhetoric as Social Intervention
Intervention
Systems
Rhetoric
Rhetorical Criticism
RSI Model
Rhetorical Lenses
Book Overview
Chapter Summary
Review Questions
Chapter Exercises
Service Learning Exercise
Under the Lens: Sharing Students′ Insights
2. Naming as a Social Intervention
Naming Overview
The Naming Process
The Rhetorical Functions of Naming
The Rhetorical Strategies of Naming
Chapter Summary
Review Questions
Chapter Exercises
Service Learning Exercise
Under the Lens: Making Sense of Experience
3. Systemic Naming as Social Intervention
Ideology
Need Subsystem: Intrapersonal Categorizing
Power Subsystem: Interpersonal Categorizing
Attention Subsystem: Interpretative Categorizing
Subsystems as Holographic Systems
Chapter Summary
Review Questions
Chapter Exercises
Service Learning Exercise
Under the Lens: Abstracting From Experience
4. Widening Circles of Intervention
System Intervention
Attention Intervention
Power Intervention
Need Intervention
Ideology Intervention
Chapter Summary
Review Questions
Chapter Exercises
Service Learning Exercise
Under the Lens: Compensating for Social Order Challenges
5. Process and Practice of RSI Criticism
Preanalysis: Naming the Social Intervention
Analysis: Asking Critical Questions
Postanalysis: Writing the Critical Essay
Chapter Summary
Review Questions
Chapter Exercises
Service Learning Exercise
Under the Lens: Finding Inspiration
6. Process and Practice of Intervention
The Model as Practical Intervention
The Model as Rhetorical Intervention
The Book as Intervention
Chapter Summary
Review Questions
Chapter Exercises
Service Learning Exercise
Under the Lens: Interpreting Scholarship
Section II: RSI Criticism Essays
RSI Essays Introduction
Essay 1: From Count Them Out to Count Us In, by Shannon De Bord
Essay 2: ‘The Lady′s Not for Turning, ‘ by Seth Phillips and Mark Gring
Essay 3: The Butterflies′ Rhetorical Challenge, by Omolara Oyelakin
Essay 4: Born to Power, by Lee Snyder
Sobre o autor
Dr. Mark A. Gring (Ph.D., The Ohio State University; M.A. & B.S., University of Texas at Austin) is the graduate adviser and Associate professor of Communication Studies at Texas Tech University. He has taught courses in rhetorical theory, rhetorical criticism, persuasion, communication theory, argumentation and debate, and communication pedagogy at the graduate and undergraduate levels. His research foci include the analysis of religious discourse that brings about sociopolitical change (in the United States and in Latin America), the epistemic nature of rhetorical activity, the application of ideological assumptions to the mass media, and the pedagogy of public speaking. His most recent work has been an analysis of post-9/11 sermons and their response to terrorism and war. His work has appeared in journals such as Rhetoric and Public Affairs, World Communication Journal, Journalism History, Basic Course Annual, Journal of Communication and Religion.
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