The book conveys current approaches to digitization in companies and shows how digitization projects can be successfully and safely implemented in practice. Based on the description of a changing value creation and working world, the changes associated with digitization are explained using application scenarios: New business models and business processes are being established, the development of products is changing as is the interaction with customers, new opportunities but also new risks are emerging.
The authors of the article present the basics as well as concepts for the concrete planning and implementation of the digitization of processes and applications. Aspects of IT security are not neglected either.
The editors’ work is based on questions from entrepreneurial practice and is also suitable for students and teachers.
Tabela de Conteúdo
Digitalization and its influence on the world of work and value creation.- Business models in transition.- New approaches in process and project management.- Innovation in product creation and production.- Analysis and optimization of customer interaction.- Opportunities and risks of digital transformation, incl. IT security and smart contracts.
Sobre o autor
Prof. Dr. Thomas Barton is a professor at Worms University of Applied Sciences. His focus is on the development of operational applications, e-business and digitalization.
Prof. Dr. Christian Müller is a professor at the Wildau University of Applied Sciences. His focus is on operations research, simulation of business processes and internet technologies.
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