The secret to getting gifts and making donors feel like winners.
Know the best approaches to people-centered fundraising.
Understand the role of executive director, fundraisers, program
managers, and volunteers in the win-win framework, the importance
of listening, the case for a donor-centered approach, and the
direct ways these concepts can be applied in a variety of
fundraising settings. Includes numerous real-world examples taken
from the author’s own experience as chief philanthropy officer in
nonprofits and as a leader in a well-known national nonprofit
consulting company.
Thomas D. Wilson is the vice president and western regional manager
for Campbell & Company. His career in fundraising spans more
than 25 years and includes building successful campaigns from
inception, reinvigorating stalled initiatives, and board/staff
training.
Tabela de Conteúdo
Preface.
Acknowledgment.
About the Author.
Part I: A Winning Gift for Your Donor.
Chapter 1. People Centered Fundraising.
Chapter 2. Donor Values.
Chapter 3. Listen.
Part II: Seek Winning Gifts For Your Organization.
Chapter 4. Make Your Case.
Chapter 5. The Win-Win Ask.
Chapter 6. After Winning the Gift.
Coda – The Summary Review.
Postlude.
Appendixes.
Index.
Sobre o autor
Thomas D. Wilson is the Vice President and Western
Regional Manager for Campbell & Company, a national consulting
firm offering nonprofit organizations counsel in advancement
planning, fundraising, marketing communications, and executive
search. Tom’s career in fundraising spans more than a quarter
century and includes building successful campaigns from inception,
reinvigorating stalled initiatives, and board and staff
training.
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