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Thomas Hermsen
Kunstförderung zwischen Passion und Kommerz [PDF ebook]
Vom bürgerlichen Mäzen zum Sponsor der Moderne

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Capa do Thomas Hermsen: Kunstförderung zwischen Passion und Kommerz (PDF)

Die Entwicklungsgeschichte des gesellschaftlichen Engagements im Bereich der bildenden Künste ist gekennzeichnet durch einen Übergang vom bürgerlich geprägten Mäzenatentum zum modernen Sponsoring. Am Beispiel von drei Fallstudien – Krupp, Bahlsen und Arnhold – wird die Rolle des Unternehmers als Mäzen und Förderer im späten 19. Jahrhundert skizziert. Im Anschluß werden die Hintergründe und gegenwärtigen Schwierigkeiten im Umgang mit Kunst für die Bereiche Öffentlichkeitsarbeit, Marketing und Innovationsmanagement aufgezeigt.
Unveränderter Nachdruck der Ausgabe von 1997

€84.99

Sobre o autor

Thomas Hermsen ist Professor für Soziologie und Sozialmanagement an der Katholischen Hochschule Mainz.

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Língua Alemão ● Formato PDF ● Páginas 315 ● ISBN 9783593452760 ● Tamanho do arquivo 16.5 MB ● Editora Campus Verlag ● Cidade Frankfurt am Main ● País DE ● Publicado 2022 ● Edição 2 ● Carregável 24 meses ● Moeda EUR ● ID 8463131 ● Proteção contra cópia DRM social

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