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Tobias Kollmann
Handbuch Digitale Wirtschaft [EPUB ebook]

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Capa do Tobias Kollmann: Handbuch Digitale Wirtschaft (ePUB)

Dieses Handbuch liefert die theoretischen Grundlagen und praxisbezogenen Implikationen für die Digitale Transformation unserer Wirtschaft, unserer Produktion und Kundenbeziehungen und bietet damit ein solides Fundament für Praktiker und Wissenschaftler. Renommierte Autorinnen und Autoren aus Wissenschaft und Praxis behandeln die Themen des Einkaufs-, Verkaufs-, Handels-, Kontakt- und Kooperationsmanagements auf Basis elektronischer Netzwerke. Dabei werden die Grundbausteine Systeme, Prozesse, Management, Marketing und Implementierung sowie weitere Spezialthemen und -anwendungsfelder für das Digital Management erklärt. Zahlreiche Praxisbeispiele geben zudem eine Anregung für eigene Aktivitäten in der Digitalen Wirtschaft. Die Darstellungen basieren sowohl auf betriebswirtschaftlichen als auch technischen Gesichtspunkten.

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Língua Alemão ● Formato EPUB ● ISBN 9783658172916 ● Editor Tobias Kollmann ● Editora Springer Fachmedien Wiesbaden ● Publicado 2020 ● Carregável 3 vezes ● Moeda EUR ● ID 8751764 ● Proteção contra cópia Adobe DRM

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