Trevor Kletz 
An Engineer”s View of Human Error [PDF ebook] 

No one likes change. Too often it’s viewed as something that must be endured; something to ‘get through’ as fast as possible so that everything can ‘return to normal”. We need to change our view of …

This concise textbook provides a comprehensive and clear overview of advertising theory and practice. Each chapter covers the essential aspects of the subject matter, provides a supplement for teachi …

A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention …

With businesses becoming ever more competitive, marketing strategies need to be more precise and performance oriented. Companies are investing considerably in analytical infrastructure for marketing. …

Every worthwhile organization strives continuously to improve. What the authors of this groundbreaking book offer is nothing less than a system for achieving peak performance. As a result of their …

This bookis a pioneering work that maps out the ideological evolution of HRM researchand practices, with a particular focus on our contemporary era of multinationalcorporations. It explores the …

The debate over the imposition of sanctions against South Africa indicated that economic sanctions had become a controversial feature of the international political scene. This book, first published …

COMPREHENSIVE, HARD-WON, NO-NONSENSE ADVICE100 Rules for Entrepreneurs covers every aspect of business from the entrepreneur’s point of view. Unlike other guides it avoids mere theorising. Instead, …

Originally published in 1926. This book explains clearly the depreciation of the franc, the return to the gold standard and dollar parity, inflation and deflation, the stabilization of the mark and i …