Autor: UK) McCabe Scott (Nottingham University Business School

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8 Ebooks por UK) McCabe Scott (Nottingham University Business School

Anya Diekmann & Carlos Cardoso Ferreira: Social Tourism at the Crossroads
Social tourism is at a pivotal point. Over the past decade, there has been increased interest and research into social tourism issues, and as a result there is now much greater evidence on the import …
PDF
Inglês
DRM
€51.36
Anya Diekmann & Carlos Cardoso Ferreira: Social Tourism at the Crossroads
Social tourism is at a pivotal point. Over the past decade, there has been increased interest and research into social tourism issues, and as a result there is now much greater evidence on the import …
EPUB
Inglês
DRM
€51.25
Scott (Nottingham University Business School, UK) McCabe: Marketing Communications in Tourism and Hospitality
The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and medi …
EPUB
DRM
€63.72
Scott (Nottingham University Business School, UK) McCabe: Marketing Communications in Tourism and Hospitality
The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and medi …
PDF
DRM
€64.20
Xavier Font & Scott McCabe: Marketing for Sustainable Tourism
Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and techniques to good purpose, by understan …
EPUB
Inglês
DRM
€51.46
Xavier Font & Scott McCabe: Marketing for Sustainable Tourism
Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and techniques to good purpose, by understan …
PDF
Inglês
DRM
€51.17
Scott McCabe: The Routledge Handbook of Tourism Marketing
Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that …
EPUB
DRM
€63.72
Scott McCabe: The Routledge Handbook of Tourism Marketing
Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that …
PDF
DRM
€63.72