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Wilhelm Pompl
Touristikmanagement 2 [PDF ebook]
Qualitats-, Produkt-, Preismanagement

Apoio

Capa do Wilhelm Pompl: Touristikmanagement 2 (PDF)

Gegenstand von
Band 2 eines zweiteiligen Gesamtwerkes, das die wichtigsten betrieblichen Funktionen von Touristikunternehmen darstellt, sind eine Produktanalyse von Reisedienstleistungen, die Darstellung von Strategien und Instrumenten der Qualitätspolitik, die Produktpolitik einschließlich Programmplanung und Markenführung sowie kostenrechnerische und verhaltenswissenschaftliche Aspekte des Preismanagements. Konzeptionell überträgt das Buch den aktuellen Stand der betriebswirtschaftlichen Forschung auf die Touristik und arbeitet dabei die Konsequenzen der Tatsache besonders heraus, daß Reisen Produkte mit einem hohen Anteil persönlicher Dienstleistungen sind. Ein umfangreiches Verzeichnis der relevanten in- und ausländischen Literatur soll ein weiterführendes Vertiefungsstudium erleichtern.

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Língua Alemão ● Formato PDF ● ISBN 9783642614491 ● Editora Springer Berlin Heidelberg ● Publicado 2013 ● Carregável 3 vezes ● Moeda EUR ● ID 6329079 ● Proteção contra cópia Adobe DRM

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