This landmark book begins with the premise that an organization
must often fundamentally transform its business practices and
organizational culture to fully align with and realize the value of
product and process innovations. The methods and practices that are
set forth give readers the tools to create the essential
organizational transformations needed to meet the challenges of a
complex, rapidly evolving global economy.
Enterprise Transformation is organized into four parts:
* Introduction to Transformation begins with an introduction and
overview of the book. It then features a systems-oriented view of
transformation as well as a theo-retical perspective on the forces
that propel transformation and the nature in which transformation
is pursued.
* Elements of Transformation addresses issues of transformational
leadership and organizational and cultural change. Next, it
examines transformation principles and case studies relevant to
manufacturing, logistics, services, research and development,
enterprise computing, and quality management.
* Transformation Practices focuses on transformation planning and
execution, financing, bankruptcy, tax issues, public relations, and
the lessons learned from a variety of transformation
experiences.
* Transformation Case Studies features detailed studies of Newell
Rubbermaid, Reebok, Lockheed Martin, and Interface. This part also
considers transformation in academia with an overview of
fundamental change at Georgia Tech. These case studies demonstrate
the application of principles and practices and their
results.
The authors of this contributed work are senior executives, leading
consultants, and respected academics. Their experience in leading
enterprise transformation and supporting management teams is
unparalleled. Managers and executives from all industries, as well
as business students, will learn about the critical tools needed to
transform their organizations to keep pace with market demands and
surpass competitors.
Tabela de Conteúdo
Preface.
Contributors.
PART I: INTRODUCTION TO TRANSFORMATION.
1. Introduction & Overview (W. Rouse).
2. Enterprises as Systems (W. Rouse).
3. A Theory of Enterprise Transformation (W. Rouse).
PART II: ELEMENTS OF TRANSFORMATION.
4. Transformational Leadership (W. George).
5. Organization and Culture Change (J. Shields).
6. Manufacturing and Enterprise Transformation (L.
Mc Ginnis).
7. Transformation in the Logistics Industry (C. White & D.
Belman).
8. Services Management (B. Schneider).
9. Value-Centered R&D (W. Rouse & K. Boff).
10. Six Sigma Quality (T. Dasgupta & C. Wu).
11. Enterprise IT and Transformation (R. Basole & R.
De Millo).
PART III: TRANSFORMATION PRACTICES.
12. Turnaround Planning and Execution (S. Avila & M.
Barbeau).
13. Financing in a Crisis (M. Tennenbaum).
14. Transformation and Chapter 11 Reorganization Process (P.
Aronzon & T. Kreller).
15. Tax Issues in Crisis (J. Schwartzman & S. Joffe).
16. Public Relations in Crisis (M. Sitrick).
17. Lessons From the Transformation Front (W. Buran & B.
Chew).
PART IV: TRANSFORMATION CASE STUDIES.
18. Newell Rubbermaid (W. Sovey).
19. The Transformation of Reebok (D. Garcia & D.
Perdue).
20. Lockheed Martin Aeronautics (W. Kessler & R. Heath).
21. Doing Well by Doing Good (L. Toktay, et al.).
22. Transformation in Academia W. Rouse & D. Garcia).
Organization Index.
Author Index.
Subject Index.
Sobre o autor
William B. Rouse is Executive Director of the Tennenbaum Institute at Georgia Institute of Technology and a professor in the College of Computing and the School of Industrial and Systems Engineering. Dr. Rouse has over thirty years of experience in the field of individual and organizational performance, decision support systems, and information systems. He has written hundreds of articles and book chapters, and has authored several Wiley books, including Organizational Simulation (2005) and Essential Challenges of Strategic Management (2001). He is also a co-editor of Handbook of Systems Engineering and Management (1999). He is a Fellow of IEEE, INFORMS, and HFES, as well as a member of the National Academy of Engineering.
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