Autor: Wojciech Czakon

Marcello M. Mariani is Professor of Strategic Management and Marketing and Director of the Master in Digital Marketing for Tourism and Events Management at the University of Bologna, Italy. He has published extensively in the fields of management and accounting applied to the cultural and tourism sector. Wojciech Czakon is Professor of Management and Head of Management Theory Department at the University of Economics in Katowice, Poland. He is Vice President of the European Academy of Management. Dimitrios Buhalis is Professor and Director of the e Tourism Lab at the School of Tourism at Bournemouth University, UK. He is a Strategic Management and Marketing expert with specialisation in Technology and Tourism and the author of 18 books and over 100 articles. Ourania Vitouladiti is Assistant Professor of Tourism Marketing at the Technological Educational Institute (T.E.I) of Athens, Greece. She has professional experience in tour operating and researches and publishes in the field of tourism.