Rainer Busch & Rudolf Dogl 
Integriertes Marketing [PDF ebook] 
Strategie, Organisation, Instrumente

This book introduces students to business process management, an approach that aims to align the organization’s business processes with the demands of the marketplace. Processes serve as a coordinati …

With businesses becoming ever more competitive, marketing strategies need to be more precise and performance oriented. Companies are investing considerably in analytical infrastructure for marketing. …

This text challenges students to think critically about global issues that affect the business environment and provides them with a wealth of pedagogical features that help cement learning. Its …

With over 820 million people facing hunger in today’s world, the need of the hour is the design of plant varieties with high yield, improved traits, and resistance properties in order to mitigate the …

Within one generation, software has become one of the principal sources of wealth in the world. The development and use of software has grown faster than for any artifact in the history of the world. …

Long before Columbus, American Indians had trading routes all across the Americas. How did they maintain this extensive network of trading relationships through the centuries? In this ground-breaking …

Indian spices are famous across the globe and have attracted food lovers for ages. With the increasing awareness of health through foods, people are now more conscious about the health and nutraceuti …

Is a splendid book which features an incredible betting system for European football. Read the book and …

This volume provides valuable insights into how organizations are changing and evolving and how human resource personnel, employers, and employees are reacting to these emerging workplace transitions …

As global consumption of fossil fuels such as oil increases, previously abundant sources have become depleted or plagued with obstructions. Asphaltene deposition is one of such obstructions which can …