This edited book brings together international insights for raising rich discussion on industrial growth in the twenty-first century with a focus on the Industry 4.0 drive in the global marketplace, which is driven by innovations, technology, and digital drives. It delineates multiple impacts on business-to-business, business-to-consumers, the global-local business imperatives, and on the national economy. The chapters critically analyze the convergence of technology, business practices, public policies, political ideologies, and consumer values for improving business performance in the context of Industry 4.0 developments. This contribution will enrich knowledge on contemporary business strategies towards automation and digitization process in manufacturing, services, and marketing organizations. The discussions across the chapters contemplate developing new visions and business perspectives to match with the changing priorities of industries in the emerging markets.
Table of Content
1. Convergence of Local Enterprises with Large Corporations.- 2. Validation and Modelling of Drivers and Barriers for Multivendor ATM.- 3. Leveraging Technology for Shared Services Transformation.- 4. Coal Sourcing Options for Captive Power Plants of Aluminum Smelters in India.- 5. Managing microfinance institutions.- 6. Directing Institutional Capital to India’s Renewable Energy Sector.- 7. Risk Management in Emerging Markets in Post 2007-2009 Financial Crisis.- 8. Stakeholder influence on decision-making.- 9. Direct and interactive effects of perceived organizational support and positive reciprocity beliefs on organizational identification.- 10. Human Resources as Business Value Creator.- 11. Impact of Foreign Direct Investment on GDP Growth Rate in India.- 12. Macroeconomic Variables Affecting External Commercial Borrowings.- 13. Classroom 4.0: Understanding the New Battleground.- 14. Values Based Control in Land Acquisition for Infrastructure Projects.- 15. Developing Scale to Measure Perceived Brand Literacy of Consumer Products.- 16. Testing the Moderation Effects on Gartner’s Customer Relationship Management Practices and Customer Acquisition.- 17. Effectuation and causation approaches in entrepreneurial marketing.- 18. Competency Evaluation for Social Media Usage.- 19. Effect of Computer Efficacy, Motivation and User Satisfaction on Continuance Intention of E-Training System.- 20. Impact of Culture, Community, Communications and Leadership on Social Enterprises Effectiveness in Africa.
About the author
Dr. Rajagopal is Professor of Marketing at EGADE Business School of Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. He is also Adjunct Professor at Boston University, USA. He has authored 58 books and over 400 research papers. Rajagopal is Editor of several academic journals.
Ramesh Behl is the Director and Professor of Information Systems at International Management Institute, India. He has authored twenty-three books, seventeen case studies, and more than 45 research papers of national and international repute.
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