Ralph Berndt & Arnold Hermanns 
Handbuch Marketing-Kommunikation [PDF ebook] 
Strategien – Instrumente – Perspektiven. Werbung – Sales Promotions – Public Relations – Corporate Identity – Sponsoring – Product Placement – Messen – Personlicher Verkauf

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Language German ● Format PDF ● ISBN 9783322825391 ● Editor Ralph Berndt & Arnold Hermanns ● Publisher Gabler Verlag ● Published 2013 ● Downloadable 3 times ● Currency EUR ● ID 6305097 ● Copy protection Adobe DRM
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