Has the communication of politics become professionalised? Who are the ‘professionals’ and what part do they play in the political process? Can the process of professionalisation be observed in different political systems? These, and related questions, about the changing nature of practices in political communication are explored in this book that looks at developments across a number of different countries. The different ways in which the idea of the professionalisation of political communication has been commonly used is explored and the authors develop a framework for understanding changing practices in political communication and in different contexts, for example, in respect of political campaigns and elections in general, and in respect of communication by governments. It is also focuses on these same themes in specific countries: Germany, France, Britain, Greece, the Netherlands, Hungary, Italy, Sweden.
About the author
Dr Christina Holtz-Bacha is Professor of Communications at Friedrich-Alexander-Universität Erlangen-Nürnberg, Germany. Her main research interests are in political communication, media systems and European media policy. Among her most recent publications are The Routledge Handbook of Political Advertising (2017, edited with Marion Just), Political Campaigning in the Public Space. Election Posters around the Globe (2017, edited with Bengt Johansson) and Political Populism. A Handbook (forthcoming, edited with Reinhard Heinisch and Oscar Mazzoleni).
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