Being Ethnographic is a fundamental introductory guidebook to process and utilization of doing fieldwork within real-world settings. It explores our understanding of identities, the future of ethnography and the advancing role of technology in a global, networked society.
The third edition of Being Ethnographic highlights the challenges introduced by the ethnographers′ own interests, biases and ideologies and demonstrates the importance of methodological reflexivity.
This fully updated third edition includes:
- Discussions on technology and multimodality as hands-on tools for the field
- Helpful insights into making thoughtful choices around a research design
- Aid in engaging ethically and effectively within the field
- Lasting tips for finalising and conducting research
Table of Content
Key Concepts And Theoretical Frames
‘Definitions’, Methods And Applications
Ethnographic Fields: Home And Away
Doing Ethnography
Talking To People: Negotiations, Conversations And Interviews
Being With People: Participation
Looking At People: Observations And Images
Inscription
Description: Writing ‘Down’ Fieldnotes
Analysis To Interpretation: Writing ‘Out’ Data
Interpretation To Story: Writing ‘Up’ Ethnography
Expanding Ethnography
Online Ethnography
Conclusion: Ethnographic Horizons
About the author
Raymond Madden is an anthropologist in the School of Social Sciences, La Trobe University, Melbourne, Australia. He has taught ethnographic methods, applied anthropology, and human and animal anthropology for over a decade. He published textbook, Being Ethnographic in 2010 and a second edition in 2017 (SAGE). He has also worked extensively in the area of native title research in South East Australia and has an emerging interest in human and animal sociality.
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