Part of SAGE’s Mastering Business Research Methods Series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.
In Collecting Qualitative Data Using Digital Methods, Rebecca Whiting and Katrina Pritchard provide a concise and accessible guide to a digital data collection method, comprised of tracking and trawling that can be used to collect qualitative data in the fields of business, management and organizational research.
With practical guidance and insight into how to use this approach in your own research, this book provides invaluable support to Business and Management masters students who choose to work with secondary data when completing their dissertations.
Table of Content
Chapter 1: Introduction
Chapter 2: Understanding tracking and trawling
Chapter 3: Basic components of tracking and trawling methodology
Chapter 4: Conducting research online
Chapter 5: Examples of collecting qualitative data with digital methods
Chapter 6: Conclusions
About the author
Katrina Pritchard is a Professor in the School of Management, Swansea University where she is Deputy Dean and the School’s Director of Learning and Teaching. She has published journal articles and book chapters on aspects of qualitative methods, including in The SAGE Handbook of Qualitative Business and Management Research Methods and Symon and Cassell’s (2012) Qualitative Organizational Research: Core methods and current challenges. Katrina’s methodological interests extend from traditional to creative qualitative methods, including visual and object-based in addition to digital methods. She researches a range of topics related to issues of identity at work.
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