Richard Reed built Innocent Drinks from a smoothie stall on a street corner to one of the biggest brands in Britain.
He credits his success to four brilliant pieces of advice, each given to him just when he needed them most. Ever since, it has been Richard’s habit, whenever he meets somebody he admires, to ask them for their best piece of advice. If they could tell him just one thing, what would it be?
Richard has collected pearls of wisdom from some of the most remarkable, inspiring and game-changing people in the world – in business, tech, politics, sport, art, spirituality, medicine, film, and design. From Richard Branson to Andy Murray, from the president of Google to President Clinton, and from Richard Curtis to Annie Lennox, Richard has picked some of the world’s most interesting brains to give you a lesson in how to live, how to create and how to succeed.
About the author
Richard Reed studied geography at St. John’s College, Cambridge before starting a career in advertising. A few years later he and two friends left their jobs to found Innocent Drinks. Starting from a market stall, today Innocent produces more than a million smoothies a day and sells them in 17 countries across Europe. Reed is the founder of Art Everywhere and co-founder of the Innocent Foundation and Jam Jar Investments. He also presented the BBC Three series Be Your Own Boss. This is his first book.
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