Since the late 1990s, when broadcasters began adapting such television shows as Big Brother, Survivor and Who Wants to Be a Millionaire? for markets around the world, the global television industry has been struggling to come to grips with the prevalence of program franchising across international borders. In TV Format Mogul, Albert Moran traces the history of this phenomenon through the lens of Australian producer Reg Grundy’s transnational career.
Program copycatting, Moran shows, began long before its most recent rise to prominence. Indeed, he reveals that the practice of cultural and commercial cloning from one place to another, and one time to another, has occurred since the early days of broadcasting. Beginning in the late 1950s, Grundy brought non-Australian shows to Australian audiences, becoming the first person to take local productions to an overseas market. By following Grundy’s career, Moran shows how adaptation and remaking became the billion-dollar business they are today. An exciting new contribution from Australia’s foremost scholar of television, TV Format Mogul will be a definitive history of program franchising.
Cuprins
Foreword by Toby Miller
Chapter 1: The TV Format Mogul
Chapter 2: Early Years: 1923–47
Chapter 3: Apprenticeship I: Learning About Broadcasting, 1947–53
Chapter 4: Apprenticeship II: Quiz-show Schooling, 1953–59
Chapter 5: Apprenticeship III: Mastering Television Formats, 1959–64
Chapter 6: Domestic Consolidation, 1964–70
Chapter 7: Transnational Ambitions I: First Moves, 1969–74
Chapter 8: Transnational Ambitions II: Retooling for Domestic and Off shore, 1974–79
Chapter 9: Transnational Ambitions III: Australia, the United States and South-East Asia, 1979–85
Chapter 10: Transnational Ambitions IV: Australia, the United Kingdom and the United States, 1985–89
Chapter 11: Transnational Ambitions V: Worldwide, 1989–95
Chapter 12: Buyout and Beyond: Since 1995
Chapter 13: A TV Format Mogul Among TV Format Moguls
Appendix: Grundy’s Television and Film Output
Despre autor
Albert Moran is Professor in the School of Humanities at Griffith University. His most recent books are the monograph New Flows in Global TV (Intellect) and the edited collections Cultural Adaptation (Routledge) and TV Formats Worldwide: Localizing Global Programs (Intellect).
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