Seminar paper from the year 2002 in the subject Communications – Media and Politics, Politic Communications, grade: 1.3, Estonian Business School (-), course: Political Reforms in East and Central Europe, language: English, abstract: “A pen can be more powerful than a sword!”. This simple phrase shows the
capacity of media. As long as we can think about the meaning of media it was
used by political systems to support their power. Media can be used to give the
people a special way of thinking, but it can also be a free tool to support a free
thinking about affairs. With modern technology in the beginning of the 20th
century people were confronted with mass media for the first time. The states in
the second World War used the media to spread information – it did not matter if
the information were wrong or false as long it secured the support of the
population: Propaganda was born. The last Soviet leader, Mikhail Gorbachev,
also discovered the power of the media. He tried to revamp the Soviet Union by
allowing the media a greater range of freedoms under his policy of glasnost. But
as he and the world soon discovered, the power of accurate information delivered
in a timely fashion to those who needed it soon overwhelmed the barriers he had
hoped to maintain. The destruction of communism and of the Soviet empire soon
followed.
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