Andreas Lukas 
Effizienz im Marketing [PDF ebook] 
Marketingprozesse optimieren statt Leistungspotentiale vergeuden

The Fundamentals of Event Design aims to rethink current approaches to event design and production. The textbook explores the relationship between event design and multiple visitor experiences, as we …

This book provides a thorough and rigorous discussion on the impact of trade liberalisation on economic development with a special focus on the African continent. The author presents the rationale fo …

The explosive expansion of the tourism industry has been vital to the economic growth of numerous countries throughout the world. As the industry becomes increasingly more competitive, it is necessar …

African countries are pursuing a number of development agendas toward achieving economic growth that is inclusive, pro-poor, and sustainable, particularly the type that can unleash the potential of w …

Understanding the complexity of sustainability is crucial for the leadership of business organizations, national governments, and non-governmental organizations. This second edition of the bestsellin …

Highlighting recent trends that employ innovative management and conservation approaches, this volume provides an informative overview of the issues and challenges in water resources affected by clim …

Un libro de trabajo sobre VSM (español). A workbook on VSM (Spanish). …

Research shows that low health literacy (HL) is linked to poorer mental and physical health, increased health inequalities and less cost-effective health care systems. HL results in Europe indicate t …

This book strengthens our understanding of Indian manufacturing. It argues that structural transformation should be guided by the given factor endowments. The book undertakes detailed empirical scrut …