4 Ebooks de Andrew A. Mitchell
Andrew A. Mitchell: Advertising Exposure, Memory and Choice
Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on attitudes and the mediators of attitude formation and change. …
PDF
DRM
€61.71
Andrew A. Mitchell: Advertising Exposure, Memory and Choice
Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on attitudes and the mediators of attitude formation and change. …
EPUB
DRM
€61.69
Linda F. Alwitt & Andrew A. Mitchell: Psychological Processes and Advertising Effects
In the 1980s our understanding of how advertising affects consumer behavior was undergoing a dramatic transformation. Recent theoretical and methodological advances in cognitive psychology, social co …
PDF
Engleză
DRM
€40.95
Linda F. Alwitt & Andrew A. Mitchell: Psychological Processes and Advertising Effects
In the 1980s our understanding of how advertising affects consumer behavior was undergoing a dramatic transformation. Recent theoretical and methodological advances in cognitive psychology, social co …
EPUB
Engleză
DRM
€41.07
