Barry Libert 
Social Nation [PDF ebook] 
How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business

It’s time to join Social Nation and prosper! This book will
show you, as an employee, customer or partner, how to use new
social technologies, make yourself heard, and produce better
products and services. As a leader and manager, you’ll find out how
to use these tools to harness social interactions to improve your
business and to create your own social nation. The book provides a
social assessment for leaders, managers and employees to
scientifically evaluate your individual social skills and
competencies. This book relies on well-known case studies about
businesses that illustrate how social principles and strategies can
help organizations to:
* Integrate social skills into existing managerial and leadership
practices
* Overcome some of the common risks and objections that are often
cited as obstacles to becoming a successful social enterprise
* Adopt new forms of social leadership across the entire
organization
* Attain social intelligence by listening, understanding, and
measuring outcomes of your investment in relationships with
customers, employees and partners
* Realize tangible economic benefits and ROI from new product and
service offerings Social Nation provides readers with an
opportunity to join the Social Nation community and share
experiences with other leaders and social individuals.

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