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Benoit Beaufils & Subodh Deshpande
Utopia Brands [EPUB ebook]
The Path to Growth AND Impact

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Copertina de Benoit Beaufils & Subodh Deshpande: Utopia Brands (ePUB)

Utopia Brands makes the case for a reinvention of the discipline of branding, away from the shallow marketing tools invented in the 60s. It outlines an approach of “deep” branding that puts the development of a brand “Utopia” at its core, complemented by 3 tools: transparency, abundance and community. An approach that turns branding into a leadership tool, and equips CMOs and CEOs with the thoughtware necessary to make positive impact on the world, and grow their business.

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Limba Engleză ● Format EPUB ● Pagini 164 ● ISBN 9789082295740 ● Mărime fișier 5.0 MB ● Editura PublishDrive ● Publicat 2023 ● Descărcabil 24 luni ● Valută EUR ● ID 9013391 ● Protecție împotriva copiilor fără

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