Dr. Bonita Kolb has taught marketing to undergraduate and graduate students in both the US and Europe. Now a Professor Emeritus at Lycoming College, she continues to write and research on issues related to tourism. A resident of Nashville, Tennessee in the US, she is involved in promoting tourism and studying its economic effects.
10 Ebooks de Bonita Kolb
Bonita Kolb: Marketing Research
An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time. The Second Edition presents a balanced mix of qualitat …
EPUB
Engleză
DRM
€79.99
Bonita Kolb: Tourism Marketing for Cities and Towns
Understanding how places, particularly cities and towns, are marketed to and consumed by tourists, is vital to anyone working in the tourism industry. By creating and promoting a unique branded desti …
PDF
Engleză
DRM
€75.54
Bonita Kolb: Tourism Marketing for Cities and Towns
Understanding how places, particularly cities and towns, are marketed to and consumed by tourists, is vital to anyone working in the tourism industry. By creating and promoting a unique branded desti …
EPUB
Engleză
DRM
€75.91
Bonita Kolb: Marketing Research for Non-profit, Community and Creative Organizations
”Marketing Research for Non-profit, Community and Creative Organizations” is a comprehensive guide to conducting research methods within the non-profit sector. Highly practical, the purpose of the …
EPUB
DRM
€57.61
Bonita Kolb: Marketing Research for Non-profit, Community and Creative Organizations
”Marketing Research for Non-profit, Community and Creative Organizations” is a comprehensive guide to conducting research methods within the non-profit sector. Highly practical, the purpose of the …
PDF
DRM
€57.91
Bonita Kolb: Marketing Research for the Tourism, Hospitality and Events Industries
This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for lea …
EPUB
Engleză
DRM
€62.07
Bonita Kolb: Marketing Research for the Tourism, Hospitality and Events Industries
This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for lea …
PDF
Engleză
DRM
€61.86
Bonita Kolb: Marketing Research
An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time. The Second Edition presents a balanced mix of qualitat …
PDF
Engleză
DRM
€65.74
Bonita Kolb: Marketing Strategy for the Creative and Cultural Industries
Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers i …
PDF
Engleză
DRM
€51.57
Bonita Kolb: Marketing Strategy for the Creative and Cultural Industries
Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers i …
EPUB
Engleză
DRM
€51.21
