This book examines how the sport industry is adapting to the needs of the digital-first global economy. Focusing on digital techniques in sport marketing, this volume explores new and emerging technologies and considers how they can help to build commercially successful and sustainable sport business. Featuring the work of sport business and management researchers from around the world, the book shines new light on key aspects of sport marketing such as brand development, consumer...
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Limba Engleză ● Format EPUB ● Pagini 342 ● ISBN 9781000988802 ● Editor Brandon Mastromartino & James J. Zhang ● Editura Taylor and Francis ● Publicat 2023 ● Descărcabil 3 ori ● Valută EUR ● ID 9191423 ● Protecție împotriva copiilor Adobe DRM
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