Ethnography at Work follows the experiences of the author as a participant observer in the day-to-day running of a Japanese advertising agency. The book reveals the intricate behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency’s presentation to a potential client will be preferred over that of a rival firm. The book shows how detailed ethnography can lead to an understanding of numerous different, but interlocking, theoretical issue...
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Limba Engleză ● Format PDF ● Pagini 168 ● ISBN 9781000183535 ● Editura Taylor and Francis ● Publicat 2020 ● Descărcabil 3 ori ● Valută EUR ● ID 8047592 ● Protecție împotriva copiilor Adobe DRM
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