Campbell Charles P. Campbell & Dirven Rene Dirven 
Cultural Context in Business Communication [PDF ebook] 

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The Cultural Context in Business Communication focuses on differences and similarities in business negotiations and written communication in intercultural settings. To set the scene, Edward T. Hall looks back at “culture” as an evolutionary concept and Charles Campbell explains the value of classical rhetoric in contemporary cultures. Further contributions present case studies of cross-cultural encounters and discourse aspects in various settings. Steven Weiss explores the proper character of six cultures: Chinese, French, Japanese, Mexican, Nigerian, and Saudi. Other chapters contrast English with cultures such as Chinese, German, Dutch, Finnish, and Irish. The book closes with two chapters on training for effective business communication and provide models in participatory training and gaming.

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Limba Engleză ● Format PDF ● Pagini 276 ● ISBN 9789027273963 ● Editor Campbell Charles P. Campbell & Dirven Rene Dirven ● Editura John Benjamins Publishing Company ● Publicat 1998 ● Descărcabil 3 ori ● Valută EUR ● ID 4221186 ● Protecție împotriva copiilor Adobe DRM
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