Women and Media is a thoughtful cross-cultural examination
of the ways in which women have worked inside and outside
mainstream media organizations since the 1970s.
* * Rooted in a series of interviews with women media workers and
activists collected specifically for this book, the text provides
an original insight into women’s experiences.
* * Explains the ways that women have organized their internal and
external campaigns to improve media content (or working conditions)
for women, and established womenowned media to gain a public
voice.
* * Identifies key issues and developments in feminist media
critiques and interventions over the last 30 years, as these relate
to production, representation and consumption.
* * Functions as both a research case study and a teaching
text.
Cuprins
Preface and acknowledgments vi
About the authors ix
1 Introduction 1
Part I Research on women and media: a short history 15
2 Women in/as entertainment 17
3 Images of women in news and magazines 37
4 Women as audience 56
5 Women and production: gender and the political economy of media industries 75
Part II Women, media, and the public sphere: shifting the agenda 97
6 Toward a Model of Women’s Media Action 99
7 First path: politics to media 129
8 Second path: media profession to politics 155
9 Third path: advocate change agent 185
10 Fourth path: women’s media enterprises 208
11 Conclusion 231
Bibliography 240
Appendix: research participants 273
Name index 278
Subject index 284
Despre autor
Carolyn M. Byerly, Ph.D., is Associate Professor in the
Graduate Program of Mass Communication and Media Studies,
Department of Journalism, Howard University, Washington DC (USA).
She teaches seminars in mass communication theory, research
methods, media effects, and political communication. Recent
publications include Women and Media: International
Perspectives (edited with Karen Ross, Blackwell, 2004), ‘After
9/11: Formation of an Oppositional Discourse, ‘ (Feminist Media
Studies, Fall 2005), and ‘Women and the Concentration of Media
Ownership’ (in R. R. Rush, C.E. Oukrop, and P. J. Creedon,
Seeking Equity for Women in Journalism and Mass Communication
Education, Erlbaum, 2004).
Karen Ross, Ph.D., is Professor of Mass Communication at
Coventry University (UK). She teaches research methods, gender
politics and media, and audience studies and is has written
extensively on issues of in/equality in communication and culture.
Her previous books include: Gender and Newsroom Cultures:
Identities at Work (with Marjan de Bruin, Hampton Press, 2004);
Women and Media: International Perspectives (edited with
Carolyn M. Byerly, Blackwell, 2004); Media and Audiences
(with Virginia Nightingale, Open University Press, 2003. She is
currently working on two studies relating to press coverage of
elections from a gender perspective.
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