The naked lawyer is back by popular demand! This time the focus is on the future and what that will mean for legal businesses.
This new report, tomorrow’s naked lawyer, builds on the current thinking on a variety of subjects and explores and challenges conventional thinking and wisdom with regard to marketing, branding, technology, artificial intelligence, robotics, and the future of law during the period of 2015 to 2045.
This report focuses on the impact artificial intelligence is currently having and will inevitably have on the black and white letter of the law. The author poses challenging questions about where society, the market, and the legal ecosystem is moving (and where the law is lagging behind), all the while providing practical solutions in relation to the psychology and skills that you will need to future proof your career and/or your business.
Based on compelling research from a wide spectrum of resources and fields, and with input from numerous authoritative and respected global leaders within the legal profession and far beyond, the report describes the improvements and automations that may be made for your personal good, the client good, the legal business good, and for the good of legal justice systems throughout the world.
A glimpse at the content…
– Practical advice, case studies and examples to help you and your business grow
– Examples from IBM, Google, UBS, DAS, Lexis Nexis, and Peppermint Technology
– Contributions from eminent, and world renowned professionals, leading thinkers, scientists, technologists, futurists, and entrepreneurs
– Some storytelling and cheekiness in true naked lawyer style!
It’s time to start providing answers and solutions to how we can embrace New Tech and the New Human by creating New Law and still be successful. tomorrow’s naked lawyer does exactly this.
It is an important read for anyone, anywhere in the world, who is curious about the future of law and how to prepare for it.
Lawyers, non-lawyers, suppliers, consultants, entrepreneurs, innovators, investors, YOU … enjoy the tomorrow’s naked lawyer journey!
Cuprins
preface ……………………………………………………………………………………………………………………VII
about the author ……………………………………………………………………………………………………..XVII
dedication ………………………………………………………………………………………………………………XXI
legal notices and disclaimer ……………………………………………………………………………………… XXIII
foreword ……………………………………………………………………………………………………………… XXV
recap: the naked lawyer ………………………………………………………………………………………….XXVII
introduction: XXX rated – tomorrow’s lawyer ………………………………………………………………. XXXIII
the law is an arse ……………………………………………………………………………………….XXXIII
the naked rambler ……………………………………………………………………………………….XXXIII
the future? …………………………………………………………………………………………………XXXV
portfolio handbag – skills and careers ………………………………………………………………. XXXVI
XXX – sexily serendipitous, salubriously serene, socially savvy …………………………………… XXXVI
after dark activity ……………………………………………………………………………………… XXXVII
Chapter 1: new and sexy law law land …………………………………………………………………………….1
begin with the future in mind ……………………………………………………………………………….1
the kind of world we live in …………………………………………………………………………………1
high price for law and justice ………………………………………………………………………………2
the kind of law law land we live in… …………………………………………………………………….3
1 in 3 law firms face financial meltdown …………………………………………………………………5
new sexy models and players ……………………………………………………………………………..6
new sexy markets …………………………………………………………………………………………….7
after dark activity …………………………………………………………………………………………….9
Chapter 2: trends, tips, and robot hits ……………………………………………………………………………. 11
time to get naked ………………………………………………………………………………………….. 11
social media, social networking trends, and statistics ………………………………………………… 12
social tips for 2015 ………………………………………………………………………………………..17
marketing is dead ………………………………………………………………………………………….18
intimacy, service, branding, and reputation matter most ………………………………………………19
marketing trends for 2015 ………………………………………………………………………………… 21
robot hits in 2015 …………………………………………………………………………………………22
no more B2B or B2C: there is only H2H, then H2R …………………………………………………..24
sounding human …………………………………………………………………………………………….24
after dark activity …………………………………………………………………………………………..26
Chapter 3: our robotic life, 2015 to 2045 ……………………………………………………………………….29
certainties in uncertain times ………………………………………………………………………………29
the age of unlawyering ……………………………………………………………………………………32
the singularity ……………………………………………………………………………………………….32
2030: rise of the i Cyborg lawyer ……………………………………………………………………….35
2045: when i Lawyers transcend biology ……………………………………………………………….37
my dear Watson: the legal game changer……………………………………………………………..37
utopia or road to hell? …………………………………………………………………………………….40
the robot has left the house of law ……………………………………………………………………… 41
after dark activity …………………………………………………………………………………………..43
Chapter 4: tomorrow’s naked lawyer ……………………………………………………………………………..45
life without risk is like no life at all ……………………………………………………………………….45
are you prepared for 2015 to 2045? …………………………………………………………………..50
gamification of legal education …………………………………………………………………………..50
psycho-lawyernetics ………………………………………………………………………………………..53
legal life career-making skills ………………………………………………………………………………54
rainmaking …………………………………………………………………………………………………..54
storytelling and creativity …………………………………………………………………………………..59
confidence …………………………………………………………………………………………………..60
the dreaded follow-up …………………………………………………………………………………….. 61
law school: but not as you know it ………………………………………………………………………63
the entrepreneurial lawyer …………………………………………………………………………………65
tomorrow’s naked lawyer ………………………………………………………………………………….67
after dark activity …………………………………………………………………………………………..67
Chapter 5: Social Human……………………………………………………………………………………………..71
2015: social savvy junkie re-invented ……………………………………………………………………71
Social Human: a leap of brand ………………………………………………………………………….. 74
‘Brand, Me’, ‘Brand, Product’, ‘Brand, Firm’ ………………………………………………………………..75
smart brand piggy-backing ………………………………………………………………………………79
smart pricing of the social brand message …………………………………………………………….. 81
smart words that sell ………………………………………………………………………………………84
smart behaviour that sells …………………………………………………………………………………87
social selling ………………………………………………………………………………………………..87
2015 to 2020: the next big thing in SOCIAL …………………………………………………………88
ROAR case studies …………………………………………………………………………………………93
Law Plain and Simple …………………………………………………………………………………….100
after dark activity …………………………………………………………………………………………102
Chapter 6: New Tech, New Human, New Law …………………………………………………………………..105
New Tech …………………………………………………………………………………………………..105
frazzled brain, fluffy cloud ……………………………………………………………………………..108
what’s missing? ……………………………………………………………………………………………111
New Human ………………………………………………………………………………………………..115
Robot wife, robot hooker …………………………………………………………………………………115
Robot evolution or revolution …………………………………………………………………………….117
New Law …………………………………………………………………………………………………..118
robot lawyer, robot boss, and robot judge? …………………………………………………………. 120
the new law for the Digital, Robotic, and Interstellar Ages ………………………………………… 122
after dark activity ………………………………………………………………………………………… 128
Chapter 7: the age of magic and miracles ……………………………………………………………………. 131
it’s a miracle… ……………………………………………………………………………………………. 133
comfort from uncertainty ………………………………………………………………………………… 133
joy in contrast …………………………………………………………………………………………….. 134
rising to a challenge ……………………………………………………………………………………. 135
era of opportunity ……………………………………………………………………………………….. 137
magic in the courtroom………………………………………………………………………………….. 138
change your world or change the world? ……………………………………………………………. 139
after dark activity ………………………………………………………………………………………… 142
afterword ………………………………………………………………………………………………………………145
what’s next? ……………………………………………………………………………………………….145
get in touch ……………………………………………………………………………………………….145
get naked ………………………………………………………………………………………………….145
glossary ……………………………………………………………………………………………………………….. 147
inspiration …………………………………………………………………………………………………………….. 149
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