2 Ebooks de Christian Ringle
Joe (University of South Alabama, USA) Hair & G. Tomas M. (Michigan State University, USA) Hult: A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)
With applications using Smart PLS —the primary software used in partial least squares structural equation modeling (PLS-SEM)—this practical guide provides concise instructions on how to use this evol …
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DRM
€42.14
Robin Nunkoo & Christian M. Ringle: Handbook of Research Methods for Marketing Management
Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research backgrounds. Chapters present methodologica …
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€47.28
