Jeanne M. Persuit is associate professor in the Department of Communication Studies at the University of North Carolina Wilmington.Christina L. Mc Dowell Marinchak is assistant professor in the Management and Marketing Department at the University of Alaska Anchorage.
3 Ebooks de Christina L. McDowell Marinchak
Christina L. McDowell Marinchak & Jeanne M. Persuit: Integrated Marketing Communication
Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic …
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€50.14
Jill K. Burk & Maryl R. McGinley: Communicating with Our Families
Communicating with Our Families: Continuity, Interruption, and Transformation examines how communication technologies are shaping childhood, parenthood, and families by exploring topics such as paren …
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€38.43
Sarah M. DeIuliis & Christina L. McDowell Marinchak: Corporate Communication and Integrated Marketing Communication
In this book, Christina L. Mc Dowell Marinchak and Sarah M. De Iuliis explore ways to unite corporate communication and integrated marketing communication (IMC ) by better understanding the human com …
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€44.80
